Brand names are both the most over- and under-thought through elements in branding. Microsoft and Facebook recently provided us with two examples of how (and how not to) make naming decisions. I’ll let you figure out which is which. (No, I won’t.)
Read MoreThere’s a push amongst agencies to show that they fit their clients by describing their approach to brand building with terms like Agile, Rapid, Brand-in-a-Box, etc. All the goodness of what used to take months down to weeks or even days. Or so they say. The reality is fast and comprehensive are, by design, at opposite ends of the spectrum.
Read MoreAll too often, brand organizations adopt a one-size fits all mentality to managing brand across the company. But, by adopting a more flexible mindset, teams can adapt, respond and retrench depending on what the situation calls for. We’ve got four tips to help you get and stay brand flexible.
Read MoreAcquisitions are meant to be moments of celebration. But, if you’re not prepared, soon the brand hangover sets in. Rather than scramble for your footing, be better prepared so that you can be a better brand partner, no matter which side of the table you’re sitting on.
Read MoreThe last two weeks have seen both Apple and Google announce their versions of “the Netflix of gaming”. And while they are similar in many ways, targeting the same types of users, the approaches to branding and naming couldn’t be more different.
Read MoreThere’s been a backlash against copycat branding, especially amongst fast moving, fast pivoting startups. On one side of the argument is everyone who hates bland. On the other is…well…me.
Read MoreNestlé, the Swiss food giant, announced it was acquiring a majority stake in Bay Area-based Blue Bottle Coffee. And while many of Blue Bottle's fans are up in arms, the changes are all part of what happens when a brand succeeds.
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