Design Strategy — The Notch Blog — NOTCH

At Notch, a point of view is always required. It's not about being dogmatic. It's about being thoughtful and willing to take a position.

Posts tagged Design Strategy

Dropbox: Why argyle doesn't make you a tool

Brand Strategy, Design Strategynirm shanbhagOctober 6, 2017notch strategy llcRebrand, brand strategy, Design Strategy, business-aligned Comment

Uber's Brand Redesign: Or why I’m going to have to take the bus

Uber's redesign is the latest example of companies designing for themselves, not for their users.

Design Strategy, User Centricnirm shanbhagFebruary 10, 2016Notch StrategyDesign Strategy, Rebrand Comment