Perspective no. 1

Brands need to work harder

Most brands are lazy. While other parts of a business must evolve constantly, react to changing landscapes, and push into uncharted territory, brands are allowed to hang out, create cool campaigns, but remain planted in where they've been.

But, brands need to work harder for the companies that own them. They need to work to understand how they fit into the world a business competes in and how they can help to guide a company forward – its products, its people and its communications.  

Companies that demand more of their brands get more out of their brands. Which is why Notch makes it our mission help our clients get more out of their brands.  

 Perspective no. 2

Brand Growth Doesn’t
happen by accident

We believe that brand growth is not an accident. It is the result of a solid strategy and plan built upon real analysis, understanding and insight. It’s about real choices and actions, not superficial truths and stunts. Which is why we’ve built our practice around the tools every brand needs to drive long-term success.

  • A consultancy focused on driving growth through long-term brand transformation

  • Expertise that transcends categories and consumers

  • A collaborative approach that builds bespoke, strategic brand, growth plans

Perspective no. 3

Most brands are stuck

Not only are most brands are stuck, but they are stuck in a cycle of constant reinvention. While brand growth requires moving progressively forward, the short tenure of both marketers and their agencies keeps brands stuck in the first step of the process. Reinvention after reinvention, chasing ideas that are neither lasting nor effective. 

The net result? Brands that are expensive and useless. 

With a brand growth strategy and plan, brands are freed to pursue real, lasting growth, even if the individuals and teams involved shift and change.

Care to hear more?  We have a blog for that.