Nestlé, the Swiss food giant, announced it was acquiring a majority stake in Bay Area-based Blue Bottle Coffee. And while many of Blue Bottle's fans are up in arms, the changes are all part of what happens when a brand succeeds.
Read More
The Lincoln Motor Company, maker of the car service stalwarts Town Car and Navigator, is doing something few in the automotive industry have been able to figure out: use brand as a guide for developing services that meet the needs of its future customers. The resulting services turn buying a Lincoln from buying a car to buying into a lifestyle.
Read More
JetSmarter's approach to press relations highlights a misunderstanding all too common amongst marketers: that your brand deserves to be respected.
Read More