At Notch, a point of view is always required. It's not about being dogmatic. It's about being thoughtful and willing to take a position.

Posts tagged tips

Better Acquisitions Through Better Brand Thinking

Acquisitions are meant to be moments of celebration. But, if you’re not prepared, soon the brand hangover sets in. Rather than scramble for your footing, be better prepared so that you can be a better brand partner, no matter which side of the table you’re sitting on.

Brand Strategynirm shanbhagApril 8, 2019Acquisitions, tipsComment

Brand-led vs Brand-lagging

In times of change, too many brands fall behind their organization. The best brands are those that lead the charge and shape what's to come. Here are five ways to ensure your brand leads, not lags.

Brand Strategynirm shanbhagFebruary 15, 2017brand, inflection, transformation, strategy, tips Comment