Posts tagged patagonia

Patagonia and the need for brand activism

Does your brand have the guts to take a stand? Patagonia provides a strong case for why brands ought to consider taking a more activist stance in their actions.

Brand Strategynirm shanbhagMarch 21, 2017patagonia, brand activism, brand strategyComment

JetSmarter: This is not how a brand should behave

JetSmarter's approach to press relations highlights a misunderstanding all too common amongst marketers: that your brand deserves to be respected.

Culture, Brand Strategynirm shanbhagMarch 7, 2017brand, culture, behavior, patagonia, jetsmarter, toms, at&t Comment

At Notch, a point of view is always required. It's not about being dogmatic. It's about being thoughtful and willing to take a position.