At Notch, a point of view is always required. It's not about being dogmatic. It's about being thoughtful and willing to take a position.

Posts tagged brand activism

Patagonia and the need for brand activism

Does your brand have the guts to take a stand? Patagonia provides a strong case for why brands ought to consider taking a more activist stance in their actions.

Brand Strategynirm shanbhagMarch 21, 2017patagonia, brand activism, brand strategyComment