Lincoln, the brand innovator?

The Lincoln Motor Company, maker of the car service stalwarts Town Car and Navigator, is doing something few in the automotive industry have been able to figure out: use brand as a guide for developing services that meet the needs of its future customers. The resulting services turn buying a Lincoln from buying a car to buying into a lifestyle.

Design Strategy, User Centric, Culture, Experience Design, Service Designnirm shanbhagMay 23, 2017NotchLincoln, Automotive, ExperienceComment

At Notch, a point of view is always required. It's not about being dogmatic. It's about being thoughtful and willing to take a position.