Last week, Travis Kalanick announced his resignation from Uber, the firm he started and one of Silicon Valley's magical unicorns. Having disrupted the taxi and car service industry in cities around the world, Kalanick somehow managed to disrupt his own company, angering investors, customers, drivers and municipalities to the point that #deleteuber had a real impact on the company's business. And in his tale is warning about mixing brand and the cult of personality.

Brand Strategy, User Centricnirm shanbhagJune 27, 2017Notch Strategy LLCbrand strategy, leadershipComment

At Notch, a point of view is always required. It's not about being dogmatic. It's about being thoughtful and willing to take a position.