At Notch, a point of view is always required. It's not about being dogmatic. It's about being thoughtful and willing to take a position.

Posts in Verbal Identity

Brand Strategy, Verbal Identitynirm shanbhagApril 26, 2017brand strategy, alternative facts, honesty, at&t, namingComment

Oath: why we need to remind ourselves of job one of branding

AOL's marketing team seems to have confused themselves for their customers when developing the new name for the company. For the rest of us, it's provides a refresher on why job one for brand shepherds is understanding your customers.

Brand Strategy, Verbal Identitynirm shanbhagApril 10, 2017brand strategy, naming, Rebrand Comments