Perspective no. 1
Brands need to work harder
Most brands are lazy. While other parts of a business must evolve constantly, react to changing landscapes, and push into uncharted territory, brands are allowed to hang out, create cool campaigns, but remain planted in where they've been.
But, brands need to work harder for the companies that own them. They need to work to understand how they fit into the world a business competes in and how they can help to guide a company forward – its products, its people and its communications.
Companies that demand more of their brands get more out of their brands. Which is why Notch makes it our mission help our clients get more out of their brands.
Perspective no. 2
Brand Growth Doesn’t
happen by accident
We believe that brand growth is not an accident. It is the result of a solid strategy and plan built upon real analysis, understanding and insight. It’s about real choices and actions, not superficial truths and stunts. Which is why we’ve built our practice around the tools every brand needs to drive long-term success.
A consultancy focused on driving growth through long-term brand transformation
Expertise that transcends categories and consumers
A collaborative approach that builds bespoke, strategic brand, growth plans
Perspective no. 3
Most brands are stuck
Not only are most brands are stuck, but they are stuck in a cycle of constant reinvention. While brand growth requires moving progressively forward, the short tenure of both marketers and their agencies keeps brands stuck in the first step of the process. Reinvention after reinvention, chasing ideas that are neither lasting nor effective.
The net result? Brands that are expensive and useless.
With a brand growth strategy and plan, brands are freed to pursue real, lasting growth, even if the individuals and teams involved shift and change.
Care to hear more? We have a blog for that.
About Notch
Notch is a brand growth consultancy. While many agencies, experts and gurus are eager to sell quick fixes, the truth is that brands don’t grow overnight. Sure, you can launch faster than ever before, and campaigns can appear and disappear in the blink of an eye. But, real, sustained, lasting brand growth takes real, sustained, lasting commitment.
And it helps to have a plan.
In the years we’ve spent with brands – exploring and shaping, understanding and building – we’ve come to appreciate just what goes into building a brand for the long term. From startups to century-old businesses, across B2B, B2C and DTC, we built brand roadmaps that quickly get brands on track with where they want to be headed.
No matter if its because the world has changed or the business is evolving, we help brands in transition, well, transition.
Our approach is non-traditional. We’re highly-collaborative, highly-flexible, sometimes controversial, and fixated on actually helping. Rather than focus on projects or assignments, we approach every engagement as just that – an opportunity to understand your brand and business ambitions and help plot a course to get there.
Notch was founded by Nirm Shanbhag in 2014. You can learn more about him here.
Notch uses brand to align a variety of activities within the organization and beyond
Our work
Brands we've
put to work
We don't work with businesses that have everything figured out. We work with organizations that are in the middle of big changes, shifts that questions their business model, their brand, their products or all of the above. It's during these inflection points that brand can make or break a business.
Over the years, we've had the pleasure of working with a variety of brands, in a variety of industries, in a variety of places. Tech? Yes. Financial Services? Yep. Health Care? You betcha. Industry, Entertainment, Retail, Agencies, Automotive, Education? Yeah, check, for sure.
If you'd like to hear more about how we've helped put these brands to work, drop us a line.
