https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog daily 0.75 2019-08-06 https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/2015/7/15/design-that-matters-logitech-vs-facebook monthly 0.5 2023-07-31 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1485893396874-TBHUAFCKL3QHYAZRO9CM/image-asset.jpeg The Notch Blog - Design that matters: Facebook vs Logitech Two brands, two refreshes, two reasons https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1437249395778-K6KRQ7391Z8OXN0ZG3MQ/image-asset.jpeg The Notch Blog - Design that matters: Facebook vs Logitech Logitech's new logo is meant to fit the business it is becoming https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1437249473805-K7Z286CDCLRMFTK0T2PI/image-asset.jpeg The Notch Blog - Design that matters: Facebook vs Logitech Facebook's refresh is an exercise in aesthetics https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/2015/12/4/enough-talking-about-your-purpose-make-a-promise-and-deliver-on-it monthly 0.5 2015-12-04 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1449257171845-B6X0KBXXHRI1FXN75EP6/promise+not+purpose_diagram.jpg The Notch Blog - Enough talking about your purpose. Make a promise and deliver on it. Brands need to focus on defining and articulating their promise to consumers if they want to have an impact. https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/2015/12/11/ya-who-why-brand-and-product-need-each-other monthly 0.5 2015-12-14 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1450030953038-15YQE8OF71IS5O6NLW88/Yahoo_Alibaba_Breakup_Heart.jpg The Notch Blog - Yahoo: Why brand and product need each other more than ever Yahoo and Alibaba are breaking up https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1449877752184-5EFSFG1KGEM1TIHHAZIX/three+phases+of+experience The Notch Blog - Yahoo: Why brand and product need each other more than ever Brands can have an impact across all phases of the user experience cycle https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/2016/2/9/uber-brand-redesign-or-why-im-going-to-have-to-take-the-bus monthly 0.5 2017-02-16 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1455070017310-UQXQNLDZ2O0Z4BVCE2LI/Uber%27s+three+audiences+chart.jpg The Notch Blog - Uber's Brand Redesign: Or why I’m going to have to take the bus https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1455069995951-L3POHNQ8W5Y8L7JZMTCZ/Uber+app+icon+changes.jpg The Notch Blog - Uber's Brand Redesign: Or why I’m going to have to take the bus Uber's iPhone App icon https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1455070089203-OQWEF6WU7IF3S387L29T/Uber+Logo+Changes_2-01.jpg The Notch Blog - Uber's Brand Redesign: Or why I’m going to have to take the bus Uber's corporate logo https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/2017/2/15/brand-led-vs-brand-lagging monthly 0.5 2017-02-16 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1487202972237-USY8SQS1JM9W1SKMHWBD/5waystobrandleadership.jpg The Notch Blog - Brand-led vs Brand-lagging https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1487202541855-B12EKZI7SSSX8R25EMHF/brandlaggards.jpg The Notch Blog - Brand-led vs Brand-lagging Brand laggards confuse movement with purposeful transformation https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/2017/3/2/vail-buys-stowe-and-what-it-teaches-us-about-defining-clear-brand-roles monthly 0.5 2017-03-02 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1488480162837-D24F6NYX3R04U5ZKMLOG/3brandlevels_vailresorts.jpg The Notch Blog - Vail buys Stowe and what it teaches us about defining clear brand roles Vail Resorts' portfolio assigns different roles to different types of brands https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1488486915974-EJLN6OX1IP821044CTE3/vail_portfolio_cover.jpg The Notch Blog - Vail buys Stowe and what it teaches us about defining clear brand roles https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1488480519405-DS7KG218ETY5IEOSKOCO/vail+resorts+5+Q+for+brand+portfolios.jpg The Notch Blog - Vail buys Stowe and what it teaches us about defining clear brand roles https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/2017/3/6/jetsmarter-brand-disaster monthly 0.5 2017-03-07 https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/2017/3/20/patagonia-brand-activism monthly 0.5 2017-04-26 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1490124800210-XB467PUFCVYWLQNH4Y78/image-asset.png The Notch Blog - Patagonia and the need for brand activism source: www.patagonia.com/company-info.html https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1490049823184-R5YASFGSU1ZH848VJ26M/image-asset.png The Notch Blog - Patagonia and the need for brand activism Patagonia doesn't hide its point of view. https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/2017/4/3/alaska-and-the-virgin monthly 0.5 2017-04-03 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1491189485155-Z3VG03BSZCLF7EMHYXXA/image-asset.jpeg The Notch Blog - Alaska and the Virgin: Why being cool is not enough even Virgin America's Safety videos are cool (source: Virgin America) https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1491084344542-HN72SD4X3FM7N58TJEV3/image-asset.jpeg The Notch Blog - Alaska and the Virgin: Why being cool is not enough by 2019, alaska airlines will stay, while Virgin america will retire https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/oath-and-job-one-of-branding monthly 0.5 2017-05-23 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1491855984648-GOUQWSZCIV2J0FFXKGZ3/image-asset.jpeg The Notch Blog - Oath: why we need to remind ourselves of job one of branding https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/nissan-star-wars-brand-partnerships monthly 0.5 2017-04-20 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1492705298107-040YXS0TWJXZTF9OSY4M/image-asset.gif The Notch Blog - Nissan, Star Wars and Brand Partnerships: A lesson on why “because we can” is not enough https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1492705166491-XLI9UM4RJGGM7GYTK0RF/3+Qs+about+brand+partnerships.jpg The Notch Blog - Nissan, Star Wars and Brand Partnerships: A lesson on why “because we can” is not enough https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1492705008961-RIPL8N3TS38CXNDQHV06/patagonia_gore-tex.jpg The Notch Blog - Nissan, Star Wars and Brand Partnerships: A lesson on why “because we can” is not enough Gore-Tex and Patagonia are brands that make sense together, each enhancing the other's equity image source: Patagonia https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1492704767453-8MN2J52FGHQZ6285Z75T/nissan-rogue-one-star-wars-limited-edition.jpg The Notch Blog - Nissan, Star Wars and Brand Partnerships: A lesson on why “because we can” is not enough The Nissan Rogue: Rogue One Star Wars Limited Edition image source: Nissan USA https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/att-hoodscoops-kellyanne-conway monthly 0.5 2017-04-27 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1493227354008-V3VYUEKS5HYN92V011S1/image-asset.jpeg The Notch Blog - AT&T, Hood Scoops and Kellyanne Conway https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1493228691748-TTNFWHKKV6DT5PCB5ZGY/image-asset.png The Notch Blog - AT&T, Hood Scoops and Kellyanne Conway TMOBILE'S CTO MOCKS AT&T https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1493228791061-LNQTB6OKUQWIDGVJMQR6/image-asset.jpeg The Notch Blog - AT&T, Hood Scoops and Kellyanne Conway AT&T CALLS IT 5G. IT ISN'T. Source: att.com https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/20170523/lincoln-the-brand-innovator monthly 0.5 2017-05-23 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1495133877219-C01E6AN7YDO7KS76BX9K/Screen+Shot+2017-05-18+at+2.54.25+PM.png The Notch Blog - Lincoln, the brand innovator? https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1495133530166-7B9Y289GSFD6NBV2DI1U/Screen+Shot+2017-05-18+at+2.16.10+PM.png The Notch Blog - Lincoln, the brand innovator? https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1495133526819-KZ5ZL5SPY89MUVCB2KZ3/Screen+Shot+2017-05-18+at+2.16.40+PM.png The Notch Blog - Lincoln, the brand innovator? https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1495133837839-BQ1YV9NQSYQBXBQVP5UQ/Screen+Shot+2017-05-18+at+2.56.06+PM.png The Notch Blog - Lincoln, the brand innovator? https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1495575130337-ZL3ERBSZ4HM2Y9XRIRCM/Lincoln_Motor_Company_logo.gif The Notch Blog - Lincoln, the brand innovator? https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1495575162488-RWU5ZXO8S1F1F9GP3O1Y/1390862064859.jpg The Notch Blog - Lincoln, the brand innovator? https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/2017/6/27/uber-and-the-curse-of-the-celebriceo monthly 0.5 2017-06-27 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1498571994057-OUG9BWLTF9LCOMLBXS6L/image-asset.jpeg The Notch Blog - Uber and the curse of the CelebriCEO https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1498573042126-B1YJ07HAI4JFN1DUDFS4/image-asset.jpeg The Notch Blog - Uber and the curse of the CelebriCEO All employees – CEOs included – need to work in service of the business https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/tshirtsbmwsandchoice monthly 0.5 2017-07-13 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1499963605163-0BL2GSTWBFFP3RPNH0CN/Project_Platypus2017 The Notch Blog - T-shirts, BMW and why less is more https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1499965883336-ZQ6PT5MVDTBF0KCUVV0O/Keeping+consumer+decisions+simple.jpg The Notch Blog - T-shirts, BMW and why less is more https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1499964674653-ZHZPUTOVZCEEMHPSBQBE/Screen+Shot+2017-07-12+at+11.24.56+AM.png The Notch Blog - T-shirts, BMW and why less is more https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1499964674820-2OAY68LZYX2HL672HGGI/Gatorade+flavors.jpg The Notch Blog - T-shirts, BMW and why less is more https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1499964679044-LYAQSAS4QSFDE9I7TFA1/Screen+Shot+2017-07-12+at+10.30.04+AM.png The Notch Blog - T-shirts, BMW and why less is more https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1499965370172-BIEPSAMXB3JAUDQWF0WX/BMW_Product_Lineup2017 The Notch Blog - T-shirts, BMW and why less is more BMW's product lineup has gotten out of control, not just confusing customers but alienating them too https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/2017/9/19/bluebottlecoffee-and-nestle monthly 0.5 2023-08-30 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1505846518560-PFOGFVM05WTIHXR11PZ1/IMG_8245.jpg The Notch Blog - Blue Bottle Coffee, Nestlé and why brand success isn't a bad thing An actual Blue Bottle latte, circa 2014 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1505844727607-9MKZKPKKWUKHM1TFVPCB/blue+bottle+hayes+valley.jpg The Notch Blog - Blue Bottle Coffee, Nestlé and why brand success isn't a bad thing Blue Bottle Coffee's Linden Street kiosk https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1505845399486-N1Z41HIBJVNXLBQY9B2L/fb-og-image-default-b0bce82fbf6759deaa8fb9b4b848783f6108edc78c42af454c1f82e7e999e093.png The Notch Blog - Blue Bottle Coffee, Nestlé and why brand success isn't a bad thing - Back in 2002... Blue Bottle Coffee started and the idea of a small batch roast, of the careful crafting of a latte, of coffee as more than fuel wasn’t even new. It just wasn’t a thing at all. https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1505844673100-5VSK0DMM6Q4GZWZT38IR/bb+bags+2.jpg The Notch Blog - Blue Bottle Coffee, Nestlé and why brand success isn't a bad thing Blue Bottle Coffee bags...as they once were. https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1505845318695-O8KSJ3B4TI1L9XED2K6M/today%27s+bb+bags.jpg The Notch Blog - Blue Bottle Coffee, Nestlé and why brand success isn't a bad thing And Blue Bottle Coffee's bags today https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/2017/10/6/dropbox-refresh monthly 0.5 2017-10-06 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1507312895395-95BYAYXVSJB9Z1QH0YJQ/dropbox+logo+comparison.jpg The Notch Blog - Dropbox: Why argyle doesn't make you a tool Dropbox went from a box to five diamonds arranged to be reminiscent of a box https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1507313311996-JXGEDWRLP2ZGNK0ZV2Q0/Are+you+in+a+brand+echo+chamber_chart.jpg The Notch Blog - Dropbox: Why argyle doesn't make you a tool https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1507313431232-MWJ84KYAKZ07DBBTNRCX/dropbox+brand+vs+business+need+2.jpg The Notch Blog - Dropbox: Why argyle doesn't make you a tool source: homescorner.com; mark sebastian via flickr https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/2019/3/14/different-only-matters-if-it-matters monthly 0.5 2019-03-14 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1552600608938-E9PDK6SR7RY35BB28L6G/Gaspnbify.jpg The Notch Blog - Different only matters if it matters https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/2019/4/2/nearorfar monthly 0.5 2019-04-02 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1554224194438-2VPKKX965HWS5PHVOMFB/Near%2Bor%2BFar_tile.jpg The Notch Blog - Near or Far? How Apple and Google approached the same opportunity through very different lenses Two approaches to branding in the same category https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1554224049122-D1UD2VFRENFRPOY6DX1L/Considerations%2Bfor%2BNaming.jpg The Notch Blog - Near or Far? How Apple and Google approached the same opportunity through very different lenses https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/betteracquisitions monthly 0.5 2019-05-08 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1554761049980-VIVXYKY76Z1TVVU85JAG/Acquisitions+%E2%80%93+Six+Tips.jpg The Notch Blog - Better Acquisitions Through Better Brand Thinking Six brand tips for better acquisitions https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/becoming-brand-flexible monthly 0.5 2019-05-09 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1557352987615-T1R8US9YBGKQ5M8QT6OC/Brand%2BFlexibility%2BSpectrum.jpg The Notch Blog - Becoming Brand Flexible Perhaps it’s not THE spectrum, but where does your team fall? https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1557353012741-GI8XOJ44VXTQW1AKXMXS/Becoming+Brand+Flexible+Tips.jpg The Notch Blog - Becoming Brand Flexible Four tips for becoming more brand flexible https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/just-enough-isnt-enough monthly 0.5 2019-05-24 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1558652337558-H7D1FX9WUEIM70KE0P1Y/Different+approaches+to+discovery+work.jpg The Notch Blog - Just enough isn't enough Finding the right approach is about being transparent about tradeoffs https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1558718752823-MLDV4FZFLIPOJDTC8FA9/Better+Answers+to+Corner+Cutting+Questions The Notch Blog - Just enough isn't enough For every corner-cutting question, there’s a reasonable answer. https://nirm-shanbhag-cr3l.squarespace.com/thenotchblog/whats-in-a-name-everything monthly 0.5 2019-08-08 https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1565303548589-M28DY6WXZAIAI19SR74U/How+to+recognize+a+good+brand+move.jpg The Notch Blog - What's in a Name? Everything. Is the move you’re considering a smart one? https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1565302920460-I4J5AATJ32WLAB5O6V6V/Instagram+from+facebook.jpg The Notch Blog - What's in a Name? Everything. Instagram, now from Facebook! https://images.squarespace-cdn.com/content/v1/558b2fc3e4b06ff5019654c4/1565302827685-AA4CS2W5JN2BG1P27L3R/office+not+online.jpg The Notch Blog - What's in a Name? Everything. 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